State Fair booth concept. 
Social media paid promo.
Website landing page.
                         

Minneapolis-Moline Identity System   Case  Study   Branding


This year at the Minnesota State Fair I came across the line of vintage tractors and was inspired by their unique history.  I decided to do a case study on Minneapolis-Moline and create a brand identity and campaign as if they were to enter the agricultural market today.

I took key points in M-M’s history to base my case study off of.

  • Minneapolis-Moline's initial success stemmed from strategic mergers and innovative tractor designs.
  • Technological advancements, such as the enclosed cab on the Comfortractor, were pivotal to early success.
  • The company's initial anti-union stance shifted in 1935 with a contract signed with the AFL Machinists Union. This transition warrants further study for its impact on production.

Then I researched today’s agricultural market to elevate this revival to feel more real.